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In Practice:  Stories & Takeaways

Every project leaves behind lessons—about people, processes, and priorities. These short stories show how real problems got clearer (and lighter) with the right kind of help.

When You Know What You Want,
the Right Help Gets You There Faster

Situation

A part-time fitness instructor wanted to turn her passion into a full-time business. She had loyal clients and a clear brand vision—but not the time to figure out the digital tools needed to grow.

Clarity Starts with Conversation

Situation

A B2B AI SaaS startup was developing a new product and needed help exploring product–market fit and building the early stages of their marketing funnel.

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Outdated Websites Hurt More Than You Think

Situation:

A successful small business was working with an outdated website built on a legacy platform. It was expensive to maintain, hard to update, and visually inconsistent.


Over time, multiple contributors had edited the site, leading to broken formatting, jumbled fonts, overlapping offers—and no clear calls to action.

Solving for Today's Problems

vs. Building for Tomorrow

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Situtation:

A small investment firm wanted to hire a marketing manager to support content creation, campaign coordination, client communications, and sales enablement. The role was wide-ranging and the firm needed structure.

When Your CRM Is a Mystery, Don’t Guess — Map It

Situtation:

A healthcare startup wanted to connect with both investors and customers but lacked the structure to manage outreach. They had HubSpot — but didn’t know how to use it effectively.

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