
Wex Consulting
Amplifying small business marketing
When You Know What You Want,
the Right Help Gets You There Faster
​
The Situation
A part-time fitness instructor wanted to turn her passion into a full-time business. She had loyal clients and a clear brand vision—but not the time (or headspace) to figure out the digital tools needed to grow.
​
The Challenge
The client had a company name, a tone, strong social media presence, and great photos. She knew exactly what she wanted her brand to feel like: approachable, strong, elegant, and community-focused.
What she lacked was time and a roadmap to bring everything together.
​
The Approach
The client was a dream collaborator—thoughtful, decisive, and focused. She brought:
-
A clear vision
-
A strong brand sense
-
Patience and persistence
She needed:
-
A simple, affordable digital platform
-
Easy-to-use class scheduling and payment tools
-
A partner to help move from “thinking about it” to “getting it done”
The Results
We launched a clean, on-brand website using Squarespace and integrated a scheduling and payment system that’s simple for clients and effortless for the client to manage.
​
✅ Outcome: A professional digital presence that reflects her values and energy—and is ready to grow with her business.
​