Outdated Websites Hurt More Than You Think

​(Helping a long-running small business refresh their online presence)

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​​The Situation

A successful small business was working with an outdated website built on a legacy platform. It was expensive to maintain, hard to update, and visually inconsistent.

Over time, multiple contributors had edited the site, leading to broken formatting, jumbled fonts, overlapping offers—and no clear calls to action.

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The Challenge

The owner was passionate about their product and customers—but digital operations weren’t a priority. The site no longer reflected the quality of the business and was becoming a barrier to growth.

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The Insight

• Many entrepreneurs are experts at their craft, but digital tools often get left behind.

• Today’s platforms are simpler, cheaper, and easier to manage.

• A clean, easy-to-navigate website doesn’t just look better—it works better.

• Sometimes problems are obvious. Sometimes they're subtle. Either way, small fixes can have a big impact

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The Results

We rebuilt the site on a modern drag-and-drop platform:

• Improved design and navigation, mobile-friendly

• Clear calls to action to increase store visits and custom orders

• Lower annual cost

• Easier for the owner to manage without outside help

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✅ Outcome: A modern, efficient website that reflects the heart of the business—and frees up the owner to focus on what they do best.

 

www.TheYummery.com